
Social & Meta Ad Campaigns
I came on at HealthScreen as the digital designer, owning creative end-to-end across Meta ads, landing pages, and branded collateral.


Project overview
HealthScreen
HealthScreen needed performance creative that could work hard across paid and owned channels. The team had fast moving briefs with limited time for a slow design-to-launch pipeline. Existing brand assets were also outdated and inconsistent, slowing down every new campaign built on top of them. I rebuilt the core brand assets so they held up across paid, owned, and internal channels, then built and shipped new campaign creative on that foundation, testing and iterating against real performance data.


.webp)

.gif)

