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Working at the intersection of UX and identity, for brands, founders, and causes that deserve attention.

Founder
Miya Hamalala
Location
Sydney, Australia

I'm Miya, a digital and UX designer based in Sydney.

I founded MYND Studio, where I build identity systems and digital experiences across web, branding, and campaign work, and I have become an award-winning designer recognised by AGDA and Frost*collective for original, research-led design work.

latest work
selected works

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Small beige minimalist four-step sculpture or structure on a smooth floor against a plain wall.
Brand design + Digital Design
Luminarity
Light and shadows cast on a textured, vertically striped beige fabric with a smooth beige surface below.
Brand design + Digital Design
Luminarity
Light and shadows cast on a textured, vertically striped beige fabric with a smooth beige surface below.
Brand design + Digital Design
Luminarity
Light and shadows cast on a textured, vertically striped beige fabric with a smooth beige surface below.
Brand design + Digital Design
Luminarity
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the services
Close-up of a golden retriever dog licking and nuzzling a woman’s forehead.

Brand Identity & Strategy

Web Design & Development

Digital & Campaign Design

UX & Visual Systems

featured work
Small beige minimalist four-step sculpture or structure on a smooth floor against a plain wall.

Luminarity

Brand strategy
Web design
Development

A casting platform that connects talent with opportunity. Designed for speed and clarity, built to handle volume without losing sophistication.

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Small beige minimalist four-step sculpture or structure on a smooth floor against a plain wall.

Onehaus

Web design
UX strategy
Development

Minimalist interiors deserve a refined digital presence. This site strips away the noise and lets the work speak with quiet confidence.

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Small beige minimalist four-step sculpture or structure on a smooth floor against a plain wall.

Hannah Kissel

Personal branding
Web design
Copywriting

Sound baths reimagined online. A serene experience that translates the calm of in-person sessions into a digital space that feels intentional.

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latest Insights
Press
3 min

MYND Studio Founder Miya Hamalala Receives AGDA Student Merit Award for SixStar

Miya Hamalala, founder of MYND Studio, has received a Merit award in the Student category at the Australian Graphic Design Association (AGDA) Design Awards for SixStar, a self-directed design project developed during her studies at the University of New South Wales .
Ideas
25 min

When Brands Borrow From Cultural Movements, Why Does It Sometimes Backfire

A few years ago I wrote an essay looking at how brands use cultural movements as a method of persuasion in their advertising, and whether it actually works.
Ideas
10 min

Does Airbnb's Brand Promise Actually Match What Customers Want?

A discussion on a brand audit of Airbnb, looking specifically at their pre-purchase touchpoints and brand image.
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