HealthScreen

HealthScreen is an Australian preventative health company that promotes longevity through proactive, advanced health screening programs for clients and corporate firms.

In-House Healthcare

Meta Creative

Visual Identity

Landing Pages

Rebuilding HealthScreen's brand foundation while shipping performance-led campaigns across paid, owned, and internal channels, tested and refined against real audience data.

The Challenge

HealthScreen needed performance creative that could work hard across paid and owned channels. The team had fast moving briefs with limited time for a slow design-to-launch pipeline. Existing brand assets were also outdated and inconsistent, slowing down every new campaign built on top of them.

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The Solution

I came on as the digital designer, owning creative end-to-end across Meta ads, landing pages, and branded collateral. I rebuilt the core brand assets so they held up across paid, owned, and internal channels, then built and shipped new campaign creative on that foundation, testing and iterating against real performance data.

Deliverables

Brand direction and full brand book redesign
Tone of voice strategy and guidelines
Campaign ideation, executed as video and static assets
Internal brand collateral: vouchers, PDF decks, posters
Landing page design and iteration, informed by Meta insights

Outcomes

A modernised brand system that held up across paid, owned, and internal channels, used as the foundation for every campaign that followed. Landing pages and creative were continuously refined against real performance data rather than launched once and left, shortening the gap between an idea and a tested result.