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Olai

OLAI is a femtech startup building the first EEG wearable that tracks brain activity and hormonal cycles for neurodivergent women with ADHD and autism.
Technology Startup
Branding
Web Design
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End-to-end brand and digital design across the website, landing page, pitch decks, and brand collateral for a pre-launch startup entering the femtech and medtech space.

The Challenge

OLAI was pre-launch with a complex, science-heavy product that needed to feel credible to investors and researchers while still being warm and accessible to its end users. The brand had to hold both at once.

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The Solution

A full brand identity and digital presence built to communicate scientific rigour without losing the human story at the centre of it. The website, pitch decks, and collateral all work together to position OLAI as a serious, mission-driven company ready to raise and launch.

Deliverables

  • Brand identity and visual system
  • Website design and development
  • Landing page design
  • Investor pitch deck design
  • Brand collateral

Outcomes

A credible, founder-led brand presence that positions OLAI to raise and launch in the femtech and medtech space, holding scientific authority and human warmth in the same visual language across every touchpoint, from a research conversation to an investor pitch.

Deliverables

  • Brand identity and visual system
  • Website design and development
  • Landing page design
  • Investor pitch deck design
  • Brand collateral

Outcomes

A credible, founder-led brand presence that positions OLAI to raise and launch in the femtech and medtech space, holding scientific authority and human warmth in the same visual language across every touchpoint, from a research conversation to an investor pitch.

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